You Don't Need Expensive Clothes to be Successful
Many fashion retailers, particularly those targeting higher income shoppers, may seem hopelessly out of range if you don't have a pile of disposable income to spend on whatever you want. Although many of us would very much like to be able to buy jeans in the $100-$200 range, this really isn't a possibility for many average people. Unfortunately, media outlets like television, fashion magazines, and advertisements encourage women and men alike to strive to afford higher-end fashion. Society teaches us that if we are worrying about the price of our fashion choices, we are not successful. You can also have a look at how is glamor affecting our daily lives.
The Perils of Spending Too Much
This message works very well as a marketing message for the more expensive fashion brands, because it creates a sense of guilt or shame in those of us who can't normally afford clothes from ritzy mall stores. So, if we choose to shop at lower end retailers instead, we are doing the right thing financially but we are encouraged by media messages to feel bad about ourselves for making this choice. In order to feel more successful and stylish, some of us end up shopping at high-end stores even though we can't necessarily afford it. This leads to financial trouble, such as credit card debt, later on. The situation can be very difficult to remedy once we have developed a habit of purchasing expensive clothes, however. Moving from too-pricey stores to lower end ones only compounds the shame that we have learned to feel.
Many fashion retailers, particularly those targeting higher income shoppers, may seem hopelessly out of range if you don't have a pile of disposable income to spend on whatever you want. Although many of us would very much like to be able to buy jeans in the $100-$200 range, this really isn't a possibility for many average people. Unfortunately, media outlets like television, fashion magazines, and advertisements encourage women and men alike to strive to afford higher-end fashion. Society teaches us that if we are worrying about the price of our fashion choices, we are not successful. You can also have a look at how is glamor affecting our daily lives.
The Perils of Spending Too Much
This message works very well as a marketing message for the more expensive fashion brands, because it creates a sense of guilt or shame in those of us who can't normally afford clothes from ritzy mall stores. So, if we choose to shop at lower end retailers instead, we are doing the right thing financially but we are encouraged by media messages to feel bad about ourselves for making this choice. In order to feel more successful and stylish, some of us end up shopping at high-end stores even though we can't necessarily afford it. This leads to financial trouble, such as credit card debt, later on. The situation can be very difficult to remedy once we have developed a habit of purchasing expensive clothes, however. Moving from too-pricey stores to lower end ones only compounds the shame that we have learned to feel.
