Keeping Focused in the Creative, Entertainment and Media Industry

Being successful in the creative, entertainment and media industry is no longer as simple as getting a job and climbing the career ladder of your choice.

As an actor, a musician, a writer, a producer, a director, an editor, a cameraman, a designer, a make up or costume designer, a production manager, a programme maker or an administrator or a manager, you now have to think outside the box and be flexible and open to opportunities.

It now requires more than just the professional skills and qualifications you've acquired, and even those need updating regularly as technology progresses at a rapid rate. You have to manage your own mindset, stay focused, network, build and maintain contacts and chase work - you have to be a business and do your own PR and marketing. At times, this can be frustrating, disheartening, stressful and exhausting.

Effects of Media Sensationalism

Nowadays you switch to any news channel it looks like the world is certainly going to end. Reporters report news in such a way that compels us to switch off the television. Even newspapers carry such unrefined headlines which make the readers lose interest in a second. Really, I feel media channels are hellbent in creating fear, anxiety and distress and slowly these channels are losing their importance in our society.

Previously when news channels were limited we received nearly accurate news and none of the news was repeated for the whole day. But with advent of different forms of communication, the reporters have commercialized news. Truly, while watching or reading any news it feels like the voice of common man has certainly been stifled and has been replaced by negative aspects of news.

Media Sensationalism: Definition and Effects

Media sensationalism is defined as the style of reporting news to public which involves use of fear, anger, excitement and crude thrill undertaken by the media to increase the viewership, ratings and lastly profits. In the past few decades, media sensationalism has increased and is being religiously practiced by all the channels. Because of the increased use, reporting lost its credibility with reporters reporting false and alarming headlines. This type of reporting depicted the dark side of journalism and it also created panic in the minds of the public.